DPR & CMA Data on Phool jhadu and seek jhadu (broom unit)

The 'Phool Jhadu' and 'Seek Jhadu' broom units are meticulously crafted cleaning tools designed to cater to diverse cleaning needs in both domestic and commercial settings. The Phool Jhadu, known for its floral-like bristles, offers a more gentle cleaning experience and is ideal for delicate surfaces and fine dust. On the other hand, the Seek Jhadu, with its sturdy and coarse bristle design, is perfect for heavy-duty cleaning tasks, effectively removing larger debris and dirt from various surfaces. These broom units are not only environmentally friendly, made from natural materials, but also support local artisans through sustainable production practices. Aimed at the rising demand for green products, the Phool Jhadu and Seek Jhadu deploy innovative designs that enhance usability while maintaining durability and functionality. As cleaning tools that bridge traditional craftsmanship with modern aesthetics, they are well-positioned to penetrate the domestic market where there is a growing inclination towards sustainable living and eco-friendly products. The combination of effective design and cultural significance makes these broom units an appealing choice for consumers looking to support local economies while minimizing their environmental footprint, thus aligning with current trends toward sustainability. The project emphasizes community engagement and skill development, paving the way for economic upliftment within artisan communities involved in the craftsmanship.

• Increasing consumer preference for eco-friendly and sustainable cleaning products.
• Growing urbanization leading to higher demand for effective cleaning solutions.
• Potential for expansion into international markets focused on sustainable goods.
• Opportunities in building partnerships with local crafts and artisanal brands.

Total capital investment ranges from ₹495,000 to ₹33,000,000 depending on the scale of operation. This covers plant and machinery, civil work, pre-operative expenses, and working capital. Larger scales require proportionally higher investment but typically offer better returns.

At the larger investment scale, the expected break-even is approximately approx. 9 years at approximately 65.00% capacity utilisation. Smaller setups may reach break-even sooner due to lower fixed costs relative to the capacity.

• Coarse grass fibers for Seek Jhadu bristles.
• Soft grass fibers for Phool Jhadu bristles.
• Bamboo or wood for broom handles.
• Natural dyes for aesthetic enhancement.

• Crafted from natural, biodegradable materials.
• Support for local artisans and communities, enhancing local economies.
• Unique designs that appeal to both aesthetic and functional preferences.